Entering a New Era of Luxury and Regional Leadership, Aiming for 10 billion Baht Revenue by 2030
Haefele (Thailand) Co., Ltd., a trusted leader in architectural hardware and furniture fittings from Germany, proudly celebrates three decades of excellence in Thailand. Renowned for its innovative solutions and German-engineered quality, Haefele has solidified its position as the market leader in architectural hardware And Furniture Fittings achieving the No. 1 ranking in its industry segment in 2023. As Haefele Thailand commemorates this milestone, the company unveils an ambitious strategy to penetrate the premium and luxury market by introducing innovative products and exceptional services tailored to modern lifestyles. The vision includes transforming the Haefele Design Studio into an iconic "Haefele Experience Center", reaffirming its leadership position while elevating Haefele Thailand to the forefront of regional business development. The company has set a bold sales target of 10 billion Baht by 2030.
Mr. John Clare, Managing Director of Haefele (Thailand) Co., Ltd., remarked, "For over three decades, Haefele has been synonymous with quality, innovation, and trust among Thai customers, including real estate developers, designers, and architects and homeowners. We began operations in 1994 with a commitment to delivering German innovation and exceptional service. Today, our portfolio boasts over 20,000 products, supported by more than 1,400 dedicated employees. Haefele Thailand has consistently delivered solutions that meet the demands of every living space from residential, through hotels and leisure into working spaces. This success reflects our core mission of 'Maximising the value of space. Together.'"
Our commitment to innovation, sustainability, and a German quality mindset has made us a trusted name in hardware for homes, buildings, and furniture. While we grew out of furniture hardware through door hardware into many premium buildings in Thailand, our 6 categories which include next to Furniture and Architectural hardware also home appliances, bathroom solutions, Digital Door Locks and lighting. This broad product portfolio has allowed us to support our customers and business partners with innovative and high-quality solutions, supported by industry leading service."
Ms. Saowanee Sermsuphakornwong, Deputy Sales Director of Haefele (Thailand) Co., Ltd., emphasized the company's strategic focus on working with a variety of customer groups, ranging from architects, designers, developers, contractors, all the way into retail and ecommerce, where Haefele also supports homeowners. While the real estate industry has been dynamic over the last years through the COVID pandemic and the subsequent recovery, our intense customer focus and the 6 categories of industry leading products have helped with continuous growth. "We see customers and homeowners increasingly placing importance on quality hardware for their living, working and leisure environments and with that believe Haefele Thailand will remain a first choice for customers." said Ms. Saowanee.
Haefele Design Studios, located in Bangkok, Pattaya, Phuket, Chiang Mai, and Hua Hin, are undergoing a transition towards "Haefele Experience Centers". These centers provide customers with superior services, expert consultations, and inspiration for their design projects and are accessible to all customers.
"As Haefele Thailand looks ahead to the next 30 years, the company has set itself a clear vision. Being present in every room in Thailand, we are excited to embark on this new chapter of growth and innovation. By embracing digital technologies, expanding our product offerings, and strengthening our presence, we are confident in our ability to shape the future of the hardware industry in Thailand" Mr. John Clare concluded.