Beiersdorf to increase regional growth with the inauguration of its new expanded production facility in Thailand

>> New building for state-of-the-art personal care production (Deo Roll-on) >> Beiersdorf is investing 67 million euros in project “Pailin”, including capacity expansion and modernization for skin and derma care production >> Clear commitment to sustainability – New construction with LEED standards

New state-of-the-art personal care production in Bangplee, Bangkok. Beiersdorf, the leading provider of innovative, high-quality skin care products, including brands such as NIVEA, Eucerin, La Prairie, and Hansaplast, inaugurated its newly expanded production facility in Bangplee in July 2019. The expansion project, which began construction in early 2018, is part of a major investment scheme at the Thailand Production Center (PC). With a total investment of 67 million euros, the PC thereby increases its production capacity by up to 50 percent. The facility provides a construction area of 9,000m2 with state-of-the-art machinery and advanced production methodologies focusing on the production of personal care products.

Project “Pailin” will continue with the modernization of the existing building used for skin and derma care production by 2021. Enhanced shipping capabilities will make the PC in Bangplee become an important export hub for the Beiersdorf network. It has already been the main supplier for Beiersdorf products within the region since 1982.

Stefan De Loecker, Beiersdorf CEO, emphasized: “The inauguration of the new state-of-the-art building for Deo Roll-on production and the expansion of the warehousing and logistics at our PC Thailand mark an important milestone for Beiersdorf. With growing demands across the APAC region, Beiersdorf remains committed to delivering best in class skin care products. At the same time, we are committed to a competitive and sustainable growth. This is the overall goal of our new company strategy C.A.R.E.+ ‒ to outperform the market, create consumer value and ensure sustainable profitability.”

Project “Pailin” demonstrates the company’s commitment to sustainability. The new facility has, for example, a solar-panelled roof for electricity production of up to 500kW. In addition, it utilizes low-emitting construction materials and high efficiency machines to minimize C02-emission, alongside with environmentally friendly CFC-free refrigerant units and the use of recycled water for irrigation. The building is further equipped with modern office spaces, optimized work ergonomics and CE-standard machines. Safety and sustainability are part of the PC’s DNA for everyday operations.

“From the beginning of construction to completion, all the criteria for LEED Gold certification were accounted for. We expect to receive the certificate in the next few months, which will make us one of the front-runners in the Thai manufacturing landscape”, Markus Daburger, Operations Director, Beiersdorf Thailand, stated.

Home for production of NIVEA and Eucerin product lines, the Bangplee PC and offices currently employ more than 800 people. Main products produced at the PC include NIVEA Deo Roll-On, NIVEA Body, NIVEA MEN, NIVEA Face, NIVEA Sun, and NIVEA Cream; along with Eucerin Face, Eucerin Sun, Eucerin Anti-Aging, Eucerin Body, and Eucerin Body Wash. 40 percent of the volume produced is sold domestically, whilst the rest of the products are exported to more than 40 countries around the world. Some of the key markets are the Philippines, Australia, New Zealand, India, Malaysia, and Vietnam, which reflects the importance of the region for future growth.