Spielwarenmesse eG is the fair organizer and marketing service provider for the toy sector and other consumer goods markets. The company organizes the world-leading toy fair in Nuremberg, Germany.

The range of services provided by the cooperative also includes industry campaigns and the international fair programme, World of Toys by Spielwarenmesse eG, which enables manufacturers to exhibit in pavilions at trade fairs all over the world.

Spielwarenmesse eG operates a worldwide network of representatives in over 90 countries. It also has several subsidiaries, including Spielwarenmesse Shanghai Co., Ltd., responsible for the People’s Republic of China and Spielwarenmesse India Pvt. Ltd., covering the Indian market.

The cooperative holds a major stake in the Russian exhibition company Grand Expo, which organizes Kids Russia in Moscow. Spielwarenmesse eG also organizes the following trade fairs:

Kids India in Mumbai
Insights-X in Nuremberg

Die Roten Reiter GmbH subsidiary with headquarters in Nuremberg works as communication agency for the consumer and capital goods industry.


Insights-X is an up-and-coming expo developed for and with the industry. This is where leading brand manufacturers and suppliers of all sizes meet up with industry professionals and decision-makers. Every autumn, it offers innovations and trends relating to the office, school and hobby sectors for the coming business year.

Kids India

Kids India is India’s largest B2B fair for toys and children’s products. The fair offers participating companies opportunities for doing business and networking at a single platform. The Indian toy industry is one of the fastest growing in the world and presents a huge potential. Key factors for the growth of the toy industry are the growing middle class with rising income promises, the decline in the average number of children per family and increased attention to quality and premium toys. The fair is organized by Spielwarenmesse India Pvt. Ltd., a wholly owned subsidiary of Spielwarenmesse eG, Germany, that organizes the world’s largest toy fair in Nuremberg. It is the ideal platform for international manufacturers to establish contact with the decision-makers from the wholesale and retail trade chains and the specialist trade.


Spielwarenmesse International Toy Fair Nürnberg is the world-leading trade fair for toys, hobby and leisure articles. Open only to a professional audience, it offers a unique combination of products, information and networking opportunities on more than 160,000sqm exhibition space.