Mercedes-Benz makes a Statement in Luxury SUVs with the Local Production Version of the GLC Coupé and the Mercedes-AMG GLC 43 4MATIC Coupé, a High-Performance and Premium Crossover

19.06.17

Mercedes-Benz (Thailand) Limited, boosted its reputation in the luxury vehicle market with a new move in SUV category. The practicality of SUVs and the sportiness of Coupes have been fused to create the local production version of the GLC 250 d 4MATIC Coupé. In addition, the Mercedes-AMG GLC 43 4MATIC Coupé is marked as the 9th member of the Mercedes-AMG family and tailored for customers who prefer pure acceleration enjoyment was also officially released. The locally assembled version of the GLC 250 d 4MATIC Coupé is available in two guises—the GLC 250 d 4MATIC Coupé AMG Dynamic priced at 3,990,000 Baht and the GLC 250 d 4MATIC Coupé AMG Plus priced at 3,990,000 Baht—while the Mercedes-AMG GLC 43 4MATIC Coupé is priced at 5,790,000 Baht. Interested customers can contact any of the 32 authorized distributors of Mercedes-Benz Thailand-wide for further details.

Mr. Michael Grewe, President and CEO of Mercedes-Benz (Thailand) Limited, began: With sales increasing to 706,170 units in 2016 or a plus of 34.4 percent compared to the same period in 2015, Mercedes-Benz can proudly announce that our SUV range is outstandingly preferred by customers. The sales growth in this particular segment is the highest compared with every other vehicle platform of ours. It is testimony to our commitment to create new automotive innovations to meet the lifestyles of our customers. We constantly strive to sustain our leadership in the Thai luxury car market and continue our philosophy to present ‘THE BEST’ to our customers today and tomorrow.”

Local production vehicles are alternatives we are pleased to offer to Thai customers. To meet the most discerning needs of Thai car owners, Mercedes-Benz (Thailand) Limited and our production arm, Mercedes-Benz Manufacturing (Thailand) Limited, work in sync to conduct extensive consumer surveys, compile insightful market anticipations, and finely select models that are suitable for production in Thailand.  We tailor every detail of each local-made model to fit Thailand’s road conditions and the driving characteristics of Thais,” continued Mr. Grewe. "Mercedes-Benz is the only premium car brand with a Thailand-based production line incorporated with all three essential procedures to complete a unit of vehicle.

During structural works in our Body Shop, we combine both ultra-strength steel and aluminum-based materials ensuring sturdy yet lightweight chassis. Furthermore, certified standards of Mercedes-Benz are applied throughout the Paint process. At the end of the line, our staff always meticulously perform the Final Assembly by using more than 40 percent of parts supplied by local partners who must follow the rigid guidelines of Daimler AG, Germany. Additionally, Mercedes-Benz is a luxury automotive company with the broadest localized portfolio. After the launch of the local production version of the GLC Coupé today, we now have 21 local-made models covering all product categories, namely Compact Car, Contemporary Luxury, Dream Car, SUV, and plug-in hybrid vehicles under the EQ - Electric Intelligence by Mercedes-Benz brand, and we are still planning to localize more to serve all of our customers’ needs.

Mr. Frank Steinacher, Vice-President of Sales and Marketing, Mercedes-Benz (Thailand) Limited, continued: “SUVs from Mercedes-Benz are loved by Thai customers as shown by our rising sales record in recent years. This remarkable success is a result of our product variety aiming to fulfill customers who are looking for vehicles for both on and off the road. At present, Mercedes-Benz has 11 SUV models in every size and consumer segment including the GLA 200 Urban, the GLA 250 AMG Dynamic, the GLC 250 d 4MATIC OFF-ROAD, the GLC 250 d 4MATIC AMG Dynamic, the GLE 500 e 4MATIC Exclusive, the GLE 500 e 4MATIC AMG Dynamic, the GLE 350 d 4MATIC Coupé AMG Dynamic, the GLS 350 d 4MATIC AMG Premium, the G 350 d Sport, and two latest additions: the GLC 250 d 4MATIC Coupé AMG Dynamic and the GLC 250 d 4MATIC Coupé AMG Plus.

The local production version of the GLC 250 d 4MATIC Coupé is a 4WD vehicle with the functions of an SUV and the beauty of a Coupé. Mercedes-Benz caters to the sophisticated demands of Thai consumers with two unique versions, namely the GLC 250 d 4MATIC Coupé AMG Dynamic and the GLC 250 d 4MATIC Coupé AMG Plus. Both versions demonstrate a slender design complemented with dynamic bodylines as well as a cabin with modernity, elegance, and sportiness,” Mr. Steinacher summed up.

On the same occasion, to strengthen the trust in our “Driving Performance” tagline, we also would like to present the Mercedes-AMG GLC 43 4MATIC Coupé, a new model under Mercedes-AMG brand aimed at consumers who are looking for a vehicle with performance and engine. This is the 9th model under Mercedes-AMG label launched after the Mercedes-AMG A 45 4MATIC, the Mercedes-AMG CLA 45 4MATIC, the Mercedes-AMG GLA 45 4MATIC, the Mercedes-AMG C 43 4MATIC Coupé, the Mercedes-AMG C 63 S Coupé, the Mercedes-AMG SLC 43, the Mercedes-AMG GLE 43 4MATIC Coupé, and the Mercedes-AMG GT S. The V6 engine used with the Mercedes-AMG GLC 43 4MATIC Coupé is the engine with highest output across the current lineup of Mercedes-Benz-branded SUVs. It also comes with the 9G-TRONIC automatic transmission system for quick and efficient gear shifting.

The Local Production Version of the GLC 250 d 4MATIC Coupé

The GLC 250 d 4MATIC Coupé is a powerful, dynamic SUV combining the sportiness and emotions of a Coupé and a strong off-road credential. This sport SUV is an ideal choice for customers who love an all-round vehicle for both urban use and country motoring. The locally-assembled GLC Coupé is available in two exciting versions: the GLC 250 d 4MATIC Coupé AMG Dynamic and the GLC 250 d 4MATIC Coupé AMG Plus. Both boast powerful performance, design modernity, sportiness, and a bold presence in addition to the brand’s hallmark touch of luxury. This includes the presentation of the latest technology and a standard safety system of Mercedes-Benz that ensure confidence in Thai customers.

The exterior for both models has a large radiator grille with a centrally positioned Mercedes star. Its striking LED headlamps with LED Intelligent Light System also integrates LED fiber-optic daytime running lights. The side view and roof lines are reinforced by an impression of power and elegance from the gently sloping dropping line. At the rear, an exhaust system, with two decorative chromium tailpipes, is tailored to match the preinstalled AMG bodystyling kit (front and rear aprons), 20-inch multi-spoke alloy wheels by AMG, DYNAMIC BODY CONTROL suspension system, and an electric sliding sunroof.

Distinctive interior elements of the local-made GLC Coupé comprise the dashboard and the center console with its flowing lines as a large, one-piece console panel below the semi-integrated media display, performing a sweep from the center air vents to the armrest. These clear, sensual lines give a feeling of spaciousness while conveying a puristic modernity. Both of these latest models feature a Direct – Steering system with speed – dependent servo assistance and variable steering. An appealingly bold sense of sports ride is also preloaded with a suspension set with COMFORT, SPORT and SPORT+ modes. Other amenities also include KEYLESS-GO key system, ECO start/stop function, THERMATIC 2-zone automatic climate control with rear airvent, and electronically adjustable with memory for driver and front passenger seats. The rear bench seats can be folded down in 1:3/2:3 split to increase the vehicle’s cargo capacity. The GLC 250 d 4MATIC Coupé offers a large and flexible loading space from 500 to 1,490 liters - the largest among premium SUVs. On multimedia and connectivity, the GLC Coupé comes with the MB Audio 20 radio/CD system, a Bluetooth receiver, a touchpad and a navigation system compatible with SD-Card navigation, Burmester® surround sound system, and a head-up display for driver. The GLC 250 d 4MATIC Coupé AMG Plus exclusively impresses the owner with sporty leather upholstery, a flattened bottom multifunction sport steering wheel, muscular-designed pedals, and AMG-branded floor mats.

Safety systems and technologies in the local production version of the GLC 250 d 4MATIC Coupé comprise the advanced “Mercedes-Benz Intelligent Drive” system ensuring safety for everyone in the cabin. It comprehensively integrates individual cutting-edge safety systems and class-leading assistance systems into a centralized system. On-board systems are PRE-SAFE® system, Electronic Stability Program - ESP®, the Crosswind Assist to keep the vehicle in balance, ADAPTIVE BRAKE with HOLD Function and Hill-Start Assist, Adaptive brake light, Anti-lock braking system (ABS), ATTENTION ASSIST, Cruise Control with SPEEDTRONIC, PARKTRONIC,360˚ camera, Active Parking Assist, ASSYST service interval indicator and Tyre pressure loss warning monitoring system. Exclusively for Thai customers,the Active Brake Assist system (ABA) are preinstalled as standard.

The local production GLC 250 d 4MATIC Coupé offers the suspension system of five selectable DYNAMIC SELECT settings. ECO mode helps conserve fuel, INDIVIDUAL is optimized for driver’s personalization, COMFORT mode makes for an especially comfortable ride with soft suspension – as with a saloon, SPORT and SPORT+ mode give excitement to occupants as if they are sitting in a sport car.

Mercedes-AMG GLC 43 4MATIC Coupé

Packed with the class-leading AMG Performance 4MATIC transmission system, the Mercedes-AMG GLC 43 4MATIC Coupé is a brand-new coupé-styled crossover vehicle based AMG brand. The striking exterior is a result of AMG bodystyling kit (sporty front and rear aprons), AMG 5-spoke light-alloy 21-inch wheels,AMG   spoiler-lip on the rear boot lid, AMG Sports exhaust system with pipe ends stylized to demonstrate a 4-pipe look, disc brakes with ventilation grilles,Silver-painted brake calipers with “AMG” lettering, and a AMG sports suspension based on AIR BODY CONTROL. 

The interior boosts excitement with an electric sliding sunroof and sport leather seats. Both front seats are equipped with electronic adjustor and memory function. Additionally, this spacious and agile crossover also features sport pedals, a flattened bottom multifunction sport steering wheel with speed-based weight adjusting system, AMG doorsills, and AMG DYNAMIC SELECT system. The MB Audio 20 is the standard multimedia system and it is perfected with Burmester® surround sound system. A navigation system with a touchpad, and a Bluetooth receiver are available on board for a connected lifestyle.

On technologies and innovations, the Mercedes-AMG GLC 43 4MATIC Coupé features the renowned DYNAMIC SELECT system with four presets to suit all driving desires from an unhurried and smooth ride to a high-pace race. All four presets are  “COMFORT” for a relaxed experience and a hint of a saloon, “SLIPPERY” for wet surfaces, and “SPORT” for thrilling street roaming. To suit all styles of driving, the air suspension system with Adaptive Damping System (ADS) is standard and it works in concert with all groundbreaking safety systems of Mercedes-Benz and AMG.

The Mercedes-AMG GLC 43 4MATIC Coupé uses a V6 Biturbo engine mated with the 9G-TRONIC automatic transmission system. It has a modified boost pressure so AMG engineers can tune the engine up to maximize both power output and torque.

 

Patcharaporn Korbuakesorn
Head of Membership, Events & Communication

+66 (0) 2-055-0620

patcharaporn(at)gtcc.org