GTCC Seminar: How Digital Transformation is Impacting Sales and Marketing – Become a Digital Leader

Beginn:
22.08.2017 | 10:00
Ende:
- 12:00
Ort:
GTCC Office, 14th Floor, AIA Sathorn Tower

Ansprechpartner

Ms. Ganya Aparaks
Event & Key Account Manager
Tel: +66 2 055 0622
Email: ganya(at)gtcc.org
Fax: +66 2 055 0602

Dear Members & Friends,

The German-Thai Chamber of Commerce (GTCC) is delighted to invite you and your friends to join the following event:

GTCC Seminar: How Digital Transformation is Impacting Sales and Marketing - Become a Digital Leader
with experts from Heroleads

Date: Tuesday, 22 August 2017
Time: 10-12.00 hrs.
Venue: GTCC Office, 14th Floor, AIA Sathorn Tower
(map)

The seminar will discuss the mass digitization of media and channels has brought about the most important opportunity in our industry today: the ability to identify and communicate directly with   individual, “always-on consumers” — at scale – 24/7 — across media, channel, and device. Addressability at scale is enabled by a growing and constantly fragmenting number of addressable audience platforms, such as Google, Facebook, Line, LinkedIn — or even a company’s own website. These platforms allow marketers to apply targeting, personalization, and optimization to each customer interaction.

Due to the increased complexity of leveraging data, technology and analytics in this new digital era, companies will have to develop a new set of capabilities, tools, metrics, and processes, along with a new set of skills to use them.

  • An intro into macro trends affecting the digital landscape and how these trends are shaping consumer behaviour and brands’ marketing
  • Targeting the always-on-consumer: A brief overview of digital targeting options
  • Measuring success: New Business Metrics

The speakers will present a case study to visualize the legal risks and to enable the participants to deal with future challenges.

Schedule


09.45 – 10.00 hrs.:    Registration
10.00 – 11.30 hrs.:    Briefing by Heroleads
11.30 – 12.00 hrs.:    Q&A


Admission Fee


Members           600 THB
Non-Members    800 THB

About Heroleads


Heroleads is a performance marketing and sales platform that helps companies attract visitors, convert leads, and acquires new customers. He believes that digital transformation is the key to innovation, growth, and the discovery and creation of new business opportunities.

For more information and registration click here.

Anfahrt